GLACIER HEIGHTS CONSULTING

Glacier Heights Consulting is a Candian company that specializes in reinforcement steel detailing for concrete structures. Offering project management and structural design for construction projects in Western Canada they work closely with clients to foster honest communication, reliable service, and quality work.

DESIGN SCOPE

Our current brand feels a little dated, we’d like to modernize it and somehow include glacier imagery throughout our look and feel. Working as a B2B company we want to establish ourselves as a reliable, proficient, and contemporary brand.

Mood Board

Our current brand feels a little dated, we’d like to modernize it and somehow include glacier imagery throughout our look and feel. Working as a B2B company we want to establish ourselves as a reliable, proficient, and contemporary brand.

Logo Redesign Concept

Transition: For the logo redesign I wanted to refine the original logo’s color scheme and modernize the gradient in order to update the look. As well I chose to integrate the original concept of dividing lines and utilized the negative space created from the lines to shape a more intentional design. Finally, I choose to maintain the triangle formation for its similar silhouette to natural glaciers. Below I depict these design decisions more in-depth.

Logo Design

Typography

Colours: Minimal high contrast colours pulled from melting glacier imagery. The refined colour palette shows sophistication and elegance.

Typography: Font carefully selected for its sharp edges, carrying over the theme of serrated edges found on glaciers. und on glaciers.

Nicole Pico Mantilla

Specialized in creating memorable brands, Nicole stumbled across her passion for graphic design while studying Interior Design. Blending in her fine arts skillset and innate eye for design Nicole has capitalized on this diverse skillset to create beautiful and strategic visual systems that convey a company’s unique value, vision, and aesthetic.