Marketing is the creation of a message. Advertising is the sharing of that message.

Search Engine Marketing (SEM)

Search Engine Marketing is Paid Advertising.

Google Advertising

For pennies on the dollar, direct advertising puts you squarely in front of your target audience. E-mail campaigns can help you to engage with customers at every part of the customer journey lifecycle.

  • Campaign Development
  • Ad Spend Management
  • Landing Pages
  • A/B Testing
  • Reporting

Facebook & Instagram Advertising

Facebook and Instagram are attractive social media advertising platforms for B2C businesses. These platforms offer more refined audience targeting tools and lower cost/ click rates than Google Adwords.

  • Campaign Development
  • Ad Spend Management
  • Landing Pages
  • A/B Testing
  • Reporting

Search Engine Optimization (SEO)

Search Engine Optimization is the practice of strategizing and optimizing your website and its content to be attractive towards the interests of your target audience. These activities include:

  • Google Business Profile Optimization
  • Keywords Optimization Linking
  • Strategies Content/ Blog Strategy
  • Back-linking Strategy
  • Load Speed Optimization

5-Star Review Management

70% of all clients will find you as a result of using a search engine. It is for this reason you must have a plan to keep your business profiles and your review ratings shining bright.

  • Google Business Profile Optimization
  • Review request campaigns
  • Negative review management

Podcasting

Did you know that the average listening time is 40 minutes on a podcast? If your business deals in creative problem solving, this might be the ideal format for you to share how you’ve been able to help your customers. Podcasts start at just $300 an episode!